AI POWERED DIGITAL MARKETING

Course Overview

This course provides comprehensive knowledge of Digital Marketing integrated with Artificial Intelligence technologies. It covers the fundamentals and advanced concepts of SEO, Social Media Marketing, Email Marketing, Website Development, Mobile Marketing, Search & Display Advertising, Marketing Automation, Paid Advertising, and Digital Analytics. Students will also learn AI-powered marketing strategies, predictive analytics, campaign optimization, customer engagement techniques, data privacy, and ethical AI practices. The course is designed to develop practical skills in planning, executing, analyzing, and optimizing modern digital marketing campaigns using advanced AI tools and technologies.

Course Details

Course Duration

Eligibility

Exit Profile

Course Details

Term 1

Basics of Digital Marketing Analytics
Visualizing Digital Marketing Analytics Data Effectively
Fundamentals of Email Marketing
Building Email Marketing Strategy
Measuring Email Campaign Success and AI Tools
Introduction to Web and HTML5
Formatting Text and Hyperlinks
Introduction to CSS3
Formatting using Style Sheets
HTML Layout, Forms and Elements
Marketing Fundamentals
Role of Digital Media
SEO Basics and Components
On-page and Off-page SEO
AI and SEO
Technical SEO and Voice Search
Advanced Mobile Marketing Techniques
AI Tools in Mobile Marketing
Personalizing Marketing with AI
AI in Marketing Activities
Ethical AI and Future Trends
Google Ads Search Study
Google Ads
Google Analytics
Impact of Social Media
Social Listening and Copywriting
ROI and Performance Metrics
A/B Testing and AI in Social Media

Term 2

Advanced Analytics Infrastructure and Setup
Advanced Customer Analytics and Segmentation
Advanced Reporting and Visualization
Advanced Automation Systems
Ethical Data Practices
Advanced Keyword Research and Content Strategy
AI in SEO
SEO for E-commerce
SEO Data Analysis and Reporting
Backlink Strategies and Competitive Analysis
Algorithm Updates and Future of SEO
Privacy and Legal Frameworks
AI and Ethics in Marketing
Data-Driven Decision Making
Machine Learning in Marketing
Data-Driven Marketing
UX and Interactive Content
Digital Advertising Strategies
Creative Design for Ads
Introduction to Paid Advertising
PPC Campaign Management
Advanced Strategies and Integration

Course Duration

Course Duration: 304 Hours

Term 1: 164 Hours
Term 2: 140 Hours

Class Schedule:

1.5 Hours per Class
3 Classes per Week

Approximate Duration:

Term 1: 8.5 Months
Term 2: 7 Months
Total Duration: 15.5 Months

Eligibility

10+2/ College students/ Undergraduates/ Graduates

Exit Profile

Digital Marketing Executive
SEO Executive
Social Media Marketing Executive
Google Ads Specialist
Content Marketing Executive
Email Marketing Executive
Performance Marketing Executive
Digital Marketing Analyst
AI Marketing Assistant
Marketing Automation Executive
Freelance Digital Marketer
Digital Marketing Consultant

Congratulations on completing your Secondary and Higher Secondary exam! As you enter the next phase of your lives, we would like to offer you an opportunity to further enhance your skills and knowledge through our specialized courses.

With our courses, you will not only increase your employability but also gain a competitive edge in the job market. Our courses have been designed to meet industry standards, and our alumni are successfully working in leading companies across various sectors.

Our Other Courses

Smart Pro OST
Aptech Certified Python Developer
Smart Pro Artificial Intelligence & Machine Learning
Smart Pro Data Science
Smart Pro IoT
Smart Pro Android
Smart Pro-.NET Web Application Development
Smart Pro-Java Web Application Development
Smart Pro Digital Marketing
Smart Pro User Interface & Experience Design
Smart Pro E-commerce
Smart Pro Data Visualisation

info@aptechbengal.in

Mon - Sun 9:00am - 9:00pm

+91 98319 72921

AI POWERED DIGITAL MARKETING